In 2020, we started to work as a new Area, came together, many of us saw each other for the first time. Despite the challenges of the pandemic, we successfully developed and implemented a new strategy, delivered excellent business results and demonstrated our Ethos in action. It has been an exceptional year with exceptional results and exceptional work. To celebrate that exceptional work, we decided to establish a special award - RUCAB Lead Ahead Awards. The nominations reflect our three strategic priorities: Step-Change in New Categories, Value Generation in Combustible Business, and Simplifying and Energizing the Company.